About US

Fromagination is a specialty cheese shop celebrating Wisconsin artisanal cheesemakers and highlighting fine cheeses from around the United States and world. In addition to our selection of cheeses and perfect companions, we offer catering, lunches, gift baskets, classes on cheeses, and a unique venue for private events. We promise to taunt your taste buds whether you’re an experienced foodie or making your first foray into artisanal cheeses.

We believe that it’s only natural that the people who work at Fromagination be experts in cheese and its complements. Each staff member is chosen for their enthusiasm for food and given extensive, ongoing training in its selection, history, handling, cutting and tasting. The people who work at Fromagination are here because they love cheese - and everything that goes with it - as much as you do.

Our staff also takes service to a new level. That’s why we were awarded Madison Magazine’s Best Specialty Food Store, and why The Isthmus named us as Madison’s Favorite Specialty Food Source. We’ve also been written up in The New York Times, Midwest Living, and in numerous publications around the country.

What People are Saying About Fromagination

From The New York Times:

“Wisconsin’s cheese renaissance reached a new high when a former Lands’ End merchandise manager opened a shop called Fromagination in Madison, dedicated to showcase the cheeses of the world and the state.”

From Chowhound:

“Stop at Fromagination on the square, a new world-class cheese shop, possibly the best in the Midwest, it certainly rivals the classic fromageries in New York.”

From The Isthmus:

“Since late winter of 2009, the Square’s premier cheese shop has been offering fondue lunches and dinners around their one table in the back of the shop. Rich and luxurious cheeses, savory meats, and a healthy slug of Kirsch — this is a meal from another continent and totally without parallel in Madison. Only at the cozy shared table of Fromagination can you take part.”